How to Amplify Your Brand Awareness Using Augmented and Virtual Realities According to recent research by HubSpot, 90% of social media marketers say building an online brand is critical success in 2023. In this digital age, building your online presence and bolstering an online community is vital to amplifying your brand. To stay relevant, small-to-medium […]
Why is the current one-size fits all marketing model broken and how should brands approach marketing? Globalisation has resulted in communities of people from diverse nationalities, ethnicity, language and culture working together sharing common skill sets, job content and type of work who yet retain their unique individual identity, thinking and preferences. It therefore becomes […]
Work from Anywhere: A viable alternative for small and medium enterprises The Covid 19 pandemic has changed our life and thinking in many ways. It tore apart societal, political and corporate fabric as we knew it and reknit it into a different form. While large corporates have the resources to manage this upheaval, small and […]
1. what is social purpose branding/marketing and why should brands pay attention to this? Customers have long expected companies and brands they buy from/ use to do more than just donate to a favourite charity. CSR is no longer just enough. They want brands and companies to be actively committed to cause(s) that impact the […]
1.What is cultural innovation marketing and which brands does this apply to? In marketing, brand strategy has focussed on the day to day running of the business and leveraging existing strengths of the business. According to David Holt, “Cultural branding strategy adds a strategic perspective for important market place goals, namely developing new business and […]
Short videos have become an increasingly popular way for businesses and individuals to connect with their audiences and build their brands. But what are short videos? And how can you use them to connect with your audience? What Is a Short Video? Short videos are short in length but long in potential. These videos typically […]
Whether you’re in the world of business-to-business, e-commerce, or nonprofit, you need to have to have a group of people in mind to market your product or service to. This is pretty much common sense across all industries, so I won’t get into the specifics of defining your market’s demographics, psychographics, or whatever you use […]
Like Computer Hacking? No. Babies grow up so fast, don’t they? Well, at least that’s what my mom says about me. But that’s what babies do, they grow, and grow, and grow, until they’re sitting behind a desk, writing blogs on Growth-Hacking. You can’t hack a child’s growth. I mean, you can give it vitamins […]
Great marketing is all about delivering the right message to the right person — at the right time. To do this, you need to build a strong brand and have a solid strategy in place to get the word out to your target audience. Here are five key steps for building brand marketing that truly […]
It’s no secret that most people are on social media, and that they’re engaging with branded content while they scroll. In fact, the main question marketing professionals ask themselves when working on a brand’s social media strategy is: “how do I get an audience to actually engage with the content?” Well, it’s easier than you […]