1. what is social purpose branding/marketing and why should brands pay attention to this? Customers have long expected companies and brands they buy from/ use to do more than just donate to a favourite charity. CSR is no longer just enough. They want brands and companies to be actively committed to cause(s) that impact the […]
1.What is cultural innovation marketing and which brands does this apply to? In marketing, brand strategy has focussed on the day to day running of the business and leveraging existing strengths of the business. According to David Holt, “Cultural branding strategy adds a strategic perspective for important market place goals, namely developing new business and […]
Short videos have become an increasingly popular way for businesses and individuals to connect with their audiences and build their brands. But what are short videos? And how can you use them to connect with your audience? What Is a Short Video? Short videos are short in length but long in potential. These videos typically […]
Like Computer Hacking? No. Babies grow up so fast, don’t they? Well, at least that’s what my mom says about me. But that’s what babies do, they grow, and grow, and grow, until they’re sitting behind a desk, writing blogs on Growth-Hacking. You can’t hack a child’s growth. I mean, you can give it vitamins […]