Work from Anywhere: A viable alternative for small and medium enterprises The Covid 19 pandemic has changed our life and thinking in many ways. It tore apart societal, political and corporate fabric as we knew it and reknit it into a different form. While large corporates have the resources to manage this upheaval, small and […]
1.What is cultural innovation marketing and which brands does this apply to? In marketing, brand strategy has focussed on the day to day running of the business and leveraging existing strengths of the business. According to David Holt, “Cultural branding strategy adds a strategic perspective for important market place goals, namely developing new business and […]
Short videos have become an increasingly popular way for businesses and individuals to connect with their audiences and build their brands. But what are short videos? And how can you use them to connect with your audience? What Is a Short Video? Short videos are short in length but long in potential. These videos typically […]