How to Amplify Your Brand Awareness Using Augmented and Virtual Realities

How to Amplify Your Brand Awareness Using Augmented and Virtual Realities

According to recent research by HubSpot, 90% of social media marketers say building an online brand is critical success in 2023. In this digital age, building your online presence and bolstering an online community is vital to amplifying your brand. To stay relevant, small-to-medium businesses must continue adapting and utilizing the most advanced technologies.

Keep reading to learn more about taking your brand to the next level with the newest AR and VR technology.

Understanding AR/VR Technology

AR technology augments a real-world scene, while VR technology creates an immersive virtual environment. You may have seen VR technology with headsets allowing users to move in a virtual setting. In contrast, AR does not require the use of a headset device.

Many businesses are shocked to find that many brands are already implementing these new forms of technology into their marketing practices. A study by Deloitte found that 88% of midmarket companies already use this technology to help them build their online brand and community.

Ways to Use Augmented and Virtual Realities for Brand Marketing

Understanding AR/VR realities is crucial, but it’s only half the battle. How can using these technologies be applied to your marketing campaigns? Here’s how augmented and virtual realities can translate to an effective digital marketing strategy.

Gaining Customer Attention

Capturing your audience’s attention is one of the most critical focuses within marketing. Today, consumers are bombarded with information from all angles, often leading to information overload. AR or VR technology is one way to grab your audience’s attention in a new and engaging way.

Using an immersive experience, you can help amplify your brand awareness to gain trust and build loyalty. For example, Nike’s Virtual View allows shoppers to match their size and body type with holograms to virtually try on clothing items, helping to reassure them in their purchasing decision.

Event Marketing

AR or VR technology can also help enhance your event marketing. For example, a product or service launch event is a great time to try augmented and virtual realities. Depending on the nature of your brand or service, there are many creative ways you can help your audience connect with your brand, creating a more memorable experience than just another standard marketing event.

Increased Revenue

The ultimate goal of any marketing technique is to help your business increase revenue. Not only do you stay relevant and up-to-date in your marketing efforts by using AR/VR technology, but you’ll also help support increased sales.

AR and VR technologies allow consumers to personalize products or services to enhance their understanding or desire for your product or service. The personalization aspect of AR and VR technology can be effective in helping convert leads to paying customers.

Examples of AR/VR in Branding

With a bit of creativity, there are dozens of ways to implement AR/VR in branding. For example, AR can help shoppers test and visualize products in their own space or on their bodies before purchasing. For example, an eyeglass retailer can use VR technology to allow customers to virtually try on glasses before they place an order. Another example is IKEA’s AR technology which allows customers to see furniture in their rooms using AR technology.

AR can also be used on branding materials like brochures or business cards. Users can scan printed materials to help them engage with your brand. This is a great option for businesses of any type. Contact us today to learn how Netrocon Digital can help you amplify your brand awareness using augmented and virtual realities.